Colgate

Project Details

Client: Colgate
Date: 2017
Task: Brand Awareness

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Client: Stanbic Bank
Date: 2023
Task: PR for Business Units

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Date:

Sep 2021

Client:

Apple Inc.

Location:

London, UK

Task:

Data Analysis

2017 SABRE Awards Africa: Gold Award, East Africa Public Relations

Problem

Driving the importance of twice-daily teeth brushing and oral health care among the general public in Kenya and Mozambique

Proposed solution

Leveraging Oral Health Month (OHM) to support Colgate’oral healthcare education campaign, to inspire, motivate and drive people to take up the free dental check ups on offer, the habit of teeth brushing for two minutes twice a day and building an emotional engagement with Colgate.

Methodology

A fully integrated, PR led campaign, including a stakeholder event to secure the support of key ministries, dental associations and academics; securing the support of a brand influencer; the #colgatesmilefie social media campaign and competition

Outcome

Stakeholders attended the stakeholder launch event

Journalists attended the stakeholder launch event

Pieces of coverage were received across online, print and broadcast media

2.4 M

Impressions across Twitter, Facebook and Instagram.

RD Service Plan

Through a unique combination of engineering, construction and design disciplines and expertise, Concor delivers world class infrastructure solutions. We embrace holistic development and support for employees.

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